Ford is now utilizing an app called SHOWCASE to help dealership sales associates help their customers more efficiently then ever.  The app allows the associates is a fun, easy and interesting way to help buyers determine exactly the kind of car they would like, and what features they would like the car to have.

“Waiting for the sales consultant to check the inventory or wandering the aisles of a car lot in search of just the right combination of colors and options can be a tedious and time-consuming process,” Michelle Moody, Cross Vehicle Marketing manager for Ford, told media. “In early 2011 we decided to take advantage of the portable technology that became available with the launch of the iPad to facilitate an improved purchase experience for our customers.”

Now, sales associates can sit with their customers who, with the touch of the display screen, can create a car with the trim level, color and features of their choice.

For more information about Ford technology, or to take a look at any Ford vehicle, contact Harris Ford.